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64. The text is designed for _______

　 A. mangers　　　 B. salesmen　　　　 　　 C. researchers　　　 　 D. customers

59. The main purpose of the text is to _________.

　 A. tell a story 　　　　　　　　　　　　　　　 B. provide facts　　 　　

C. give advice　　　 　　 　　　　　　　　　　D. compare opinions

答案　 56.B　 57.D　 58.B　 59.C

Passage 69

(07·安徽C篇)

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采訪) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something.　 For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touting the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

58. The word "steering" underlined in the last sentence most probably means _______.

　 A. forcing　　　　　 　　 B. guiding　　　　　 　 C. driving　　　　　 D. moving

57. The author thinks that children are becoming overweight because

　 A. their parents often cook meals for them　　　　　　

B. they are too busy to go out and play

　 C. they can' t choose what to eat　　 　　　　　　　　　

D. there are too many fast food shops around

56. According to the text, what kind of children may eat more unhealthy food?

　 A. Those who often take exercise.　　　　 　

B. Those who often watch television.

　 C. Those who often have meals at home.　　　 　　

D. Those who often walk to school.

72. In writing this passage, the author mainly intends to ________.

　 A. blame children for getting lost in computer games

　 B. encourage children to protect parks from encroachment

　 C. show his concern about children’s lack of experience in nature

　 D. inspire children to keep the sense of wonder about things around

答案　 69.D　 70.C　 71.B　 72.C

Passage 68

(07·安徽A篇)

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. I feel there are a number of reasons for this.

Some people blame the fact that we are surrounded (包圍) by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. This has turned out a whole generation of grown-ups who seldom cook a meal for themselves. If there were fewer of these restaurants, then probably children would buy less take-away food.

There is another argument that blames parents for allowing their children to become overweight. I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If children are given fried chicken and chocolate rather than healthy food, or are always allowed to choose what they eat, they will go for sweet and salty foods every time, and this will carry on throughout their lives.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. Not only is this an unhealthy pastime(消遣), it also gives them time to eat more unhealthy food. What they need is to go outside and play active games or sports.

The above are the main reasons for this problem, and therefore we have to encourage young people to be more active, as well as steering them away from fast food shops and bad eating habits.

71. According to the author, children’s breaking an arm is ___________.

　 A. the fault on the part of their parents　　　　

　B. the natural experience in their growing up

　 C. the result of their own carelessness in play

　 D. the effect of their repetitive stress from computers

70. According to the passage, children without experiencing nature will _________.

　 A. keep a high sense of wonder　　　　　　　　

B. be over-protected by their parents

　 C. be less healthy both physically and mentally

　 D. change wild places and creatures for the better

69. The main idea of Paragraph 2 is that __________.

　 A. kids missing the sense of wonder outdoors　　　

B. parks are in danger of being gradually encroached

C. Richard Louv is the author of Last Child in the Woods

D. children are expected to develop into protectors of nature

71.According to Dr. Andy Field, if a child is afraid of a cat, parents should　　 .

A.tell the child not to be afraid of it

B.show the child how to approach it

C.keep the child away from it

D.ask the child to stroke it

答案　 69.C　 70.D　 71.B

Passage 67

(07·湖南D篇)

One of our biggest fears nowadays is that our kids might some day get lost in a “sea of technology” rather than experiencing the natural world. Fear-producing TV and computer games are leading to a serious disconnect between kids and the great outdoors, which will changes the wild places of the world, its creatures and human health for the worse, unless adults get working on child’s play.

　 Each of us has a place in nature we go sometimes, even if it was torn down. We cannot be the last generation to have that place. At this rate, kids who miss the sense of wonder outdoors will not grow up to be protectors of natural landscapes. “If the decline in parks use continues across North America, who will defend parks against encroachment (蠶食)?” asks Richard Louv, author of Last Child in the Woods.

　 Without having a nature experience, kids, can turn out just fine, but they are missing out a huge enrichment of their lives. That applies to everything from their physical health and mental health, to stress levels, creativity and cognitive (認知的) skills. Experts predict modern kids will have poorer health than their parents-and they say a lack of outside play is surely part of it; research suggests that kids do better academically in schools with a nature component and that play in nature fosters (培養) leadership by the smartest, not by the toughest. Even a tiny outdoor experience can create wonder in a child. The three-year-old turning over his first rock realizes he is not alone in the world. A clump of trees on the roadside can be the whole universe in his eyes. We really need to value that more.

　 Kids are not to blame. They are over-protected and frightened. It is dangerous out there from time to time, but repetitive stress from computers is replacing breaking an arm as a childhood rite(儀式)of passage.

　 Everyone, from developers, to schools and outdoorsy citizens, should help regain for our kids some of the freedom and joy of exploring, taking friendship in fields and woods that cement (增強) love, respect and need for landscape. As parents, we should devote some of our energies to taking our kids into nature. This could yet be our greatest cause.