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購物 A: What can I do for you? / May help you? B: I'd like to buy a dictionary. A: How about this one? B: That's fine. I'll take it. 查看更多

 

題目列表(包括答案和解析)

完形填空

  Have you ever wondered why we buy more things than we need when we go shopping? Even if we're not in the mood for shopping it __1__ that many of us waste money on unwanted purchase(所購物). However, consumers __2__ to admit this and in general see themselves as being __3__ enough not to be influenced by advertising, retailers'(零售商) __4__ or even their own mood when shopping.

  __5__ surveys(調查)which have been carried out, there's a strong __6__ between people's psychology(心理)and their purchases. In other words, if consumers feel __7__, they buy more. It seems retailers have realized this, so they play __8__ to create a more pleasant atmosphere. Apart from __9__, visual(視覺的)tricks are used as well. __10__ goods are placed on shelves where they can easily be __11__ by adults, while children's goods are displayed on __12__ shelves. Other ways of making people buy without __13__ that they are being influenced is the use of vivid __14__ to make products stand out or the smell of baking bread or fresh coffee flowing __15__ the store, which may attract the shoppers' appetite(食欲).

  Therefore, it isn't. __16__ to go shopping when you are hungry since you are more likely to __17__ products you don't really need in addition, don't carry __18__ money when out shopping because the more you have the more you __19__.

  So are you a smart shopper or one that gets tricked into buying without realizing it? __20__ next time you go shopping!

                                                                                                                                                                                                                                               
  

(1)A.appears   

  
  

B.shows   

  
  

 C.proves   

  
  

D.suggests   

  
  

(2)A.have   

  
  

B.try   

  
  

 C.pretend   

  
  

D.fail   

  
  

(3)A.active   

  
  

B.smart   

  
  

 C.experienced   

  
  

D.free   

  
  

(4)A.words   

  
  

B.tricks   

  
  

 C.information   

  
  

D.service   

  
  

(5)A.Except for   

  
  

B.Instead of   

  
  

 C.According    to   

  
  

D.Rather than   

  
  

(6)A.connection   

  
  

B.request   

  
  

 C.explanation   

  
  

D.pleasure   

  
  

(7)A.excited   

  
  

B.comfortable   

  
  

 C.relaxed   

  
  

D.delighted   

  
  

(8)A.pop songs   

  
  

B.CD films   

  
  

 C.exciting    games   

  
  

D.soft music   

  
  

(9)A.choice   

  
  

B.price   

  
  

 C.condition   

  
  

D.sound   

  
  

(10)A.Valuable   

  
  

B.Necessary   

  
  

 C.Expensive   

  
  

D.Familiar   

  
  

(11)A.seen   

  
  

B.reached   

  
  

 C.admitted   

  
  

D.shared   

  
  

(12)A.other   

  
  

B.lower   

  
  

 C.neat   

  
  

D.brighter   

  
  

(13)A.realizing   

  
  

B.telling   

  
  

 C.mentioning   

  
  

D.noticing   

  
  

(14)A.languages   

  
  

B.colors   

  
  

 C.instructions   

  
  

D.covers   

  
  

(15)A.in   

  
  

B.outside   

  
  

 C.through   

  
  

D.into   

  
  

(16)A.easy   

  
  

B.pleasant   

  
  

 C.reasonable   

  
  

D.wise   

  
  

(17)A.accept   

  
  

B.recognize   

  
  

 C.buy   

  
  

D.enjoy   

  
  

(18)A.much enough   

  
  

B.any   

  
  

 C.too    much   

  
  

D.extra   

  
  

(19)A.use   

  
  

B.spend   

  
  

 C.cost   

  
  

D.pay   

  
  

(20)A.Watch out   

  
  

B.Keep away   

  
  

 C.Look    around   

  
  

D.Make sure   

  

 

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完形填空

  Have you ever wondered why we buy more things than we need when we go shopping? Even if we're not in the mood for shopping it __1__ that many of us waste money on unwanted purchase(所購物). However, consumers __2__ to admit this and in general see themselves as being __3__ enough not to be influenced by advertising, retailers'(零售商) __4__ or even their own mood when shopping.

  __5__ surveys(調查)which have been carried out, there's a strong __6__ between people's psychology(心理)and their purchases. In other words, if consumers feel __7__, they buy more. It seems retailers have realized this, so they play __8__ to create a more pleasant atmosphere. Apart from __9__, visual(視覺的)tricks are used as well. __10__ goods are placed on shelves where they can easily be __11__ by adults, while children's goods are displayed on __12__ shelves. Other ways of making people buy without __13__ that they are being influenced is the use of vivid __14__ to make products stand out or the smell of baking bread or fresh coffee flowing __15__ the store, which may attract the shoppers' appetite(食欲).

  Therefore, it isn't. __16__ to go shopping when you are hungry since you are more likely to __17__ products you don't really need in addition, don't carry __18__ money when out shopping because the more you have the more you __19__.

  So are you a smart shopper or one that gets tricked into buying without realizing it? __20__ next time you go shopping!

(1)A.appears   

B.shows   

  C.proves   

D.suggests   

(2)A.have   

B.try   

  C.pretend   

D.fail   

(3)A.active   

B.smart   

  C.experienced   

D.free   

(4)A.words   

B.tricks   

  C.information   

D.service   

(5)A.Except for   

B.Instead of   

  C.According    to   

D.Rather than   

(6)A.connection   

B.request   

  C.explanation   

D.pleasure   

(7)A.excited   

B.comfortable   

  C.relaxed   

D.delighted   

(8)A.pop songs   

B.CD films   

  C.exciting    games   

D.soft music   

(9)A.choice   

B.price   

  C.condition   

D.sound   

(10)A.Valuable   

B.Necessary   

   C.Expensive   

D.Familiar   

(11)A.seen   

B.reached   

   C.admitted   

D.shared   

(12)A.other   

B.lower   

   C.neat   

D.brighter   

(13)A.realizing   

B.telling   

   C.mentioning   

D.noticing   

(14)A.languages   

B.colors   

   C.instructions   

D.covers   

(15)A.in   

B.outside   

   C.through   

D.into   

(16)A.easy   

B.pleasant   

   C.reasonable   

D.wise   

(17)A.accept   

B.recognize   

   C.buy   

D.enjoy   

(18)A.much enough   

B.any   

   C.too    much   

D.extra   

(19)A.use   

B.spend   

   C.cost   

D.pay   

(20)A.Watch out   

B.Keep away   

   C.Look    around   

D.Make sure   

 

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閱讀理解

  In the more and more competitive service industry, it is no longer enough to promise customrr satisfaction.Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share.

  It is accepted in the marketing industry, and confirmed(證實)by a number of researches, that customers receiving good service will promote business by telling up to 12 other people:those treated badly will tell their tales to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal

  New attentions for customer care have come when people can obtain goods and services through telephone call centers and the Intemet.For example, many companies now have to invest(投資)a lot of money in information technology and staff training in order to cope with(應付)the “phone rage”-caused by delays in answering calls , being cut off in mid-conversation or left waiting for long periods.

  “Many people do not like talking to machines , ”says Dr.Storey Senior Lecturer in Marketng at City University Business School.“Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them.The aim is to make the customer feel they know you and that you can trust- the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

  Recommended ways of creating customer delight include:under-promising and over-delivering(saying that a repair will be sent out within five hours , but getting it done within two);replacing a faulty product immediately:throwing in a gift voucher(購物禮卷)as an unexpected “thank you” to regular customers ;and always returning calls , even when they are complaining.

  Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result.This can be eased by offering an aplogy and an explanation of why the service did not meet usual standards with empathy(for example, “I know how you must feel”), and possible solutions(replacement, compensation or whatever faimess suggests best meets the case).

  Airlines face some of the toughest challenges over customer care.Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather , unclaimed luggage and technical problems.

  For British Airways staff, a winning telephone style is considercd vital in handling the large volume of calls about bookings and flight times.They are trained to answer quickly , with their name, job title and a “we are here to help” attitude.The company has invested heavily in information technology to make sure that infomation is available instantly on screen.

 British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.

  Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please”.On the other hand, the more customers are promised, the greater the risk of disappointment.

(1)

We can learn from Paragraph 2 that

[  ]

A.

complaining customers are hard to satisfy

B.

unsatisfied customers receive better service

C.

Satisfied customers catch more attention

D.

well-treated customers promote business

(2)

The writer mentions “phone rage”(Paragraph 3)to show that ________

[  ]

A.

customers often use phones to express their anger

B.

people still prefer to buy goods online

C.

customer care becomes more attention

D.

customers rely on their phones to obtain services

(3)

What does the writer recommend to create delight?

[  ]

A.

Calling customers regularly

B.

Giving a “thank you” note.

C.

Delivering a quicker service

D.

Promising more gifts.

(4)

If a manager should show his empathy(Paragraph6), what would he probably say?

[  ]

A.

“I know how upset you must be.”

B.

“I appreciate your understanding.”

C.

“I’m sorry for the delay.”

D.

“I know it’s our fault.”

(5)

Customer delight is important for airlines because.

[  ]

A.

their telephone style remains unchanged

B.

they are more likely to meet with complaints

C.

the services cost them a lot of money

D.

the policies can be applied to their staff

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閱讀理解

閱讀下列短文,掌握其大意,然后從每題所給的四個選項(A、B、C、D)中選出最佳選項。

  Both my parents came from towns in Mexico. I was born in El Paso, Texas, and when I was four, my family moved to a housing project in East Los Angeles.

  Even though we struggled to make ends meet, my parents told to me and my four brothers and sisters how fortunate we were to live in a great country with limitless opportunities. They filled us with the concepts of family, faith and patriotism(愛國主義).

  I got my first real job when I was ten. My dad, Benjamin, injured his back working in a cardboard-box factory and was retrained as a hairstylist. He rented space in a little strip mall (狹小的購物街)and gave his shop the fancy name of Mr Ben's Coinffure.

  The owner of the shopping center gave Dad a discount(打折) on his rent for cleaning the parking lot three nights a week, which meant getting up at 3 a.m. To pick up rubbish, Dad used a little machine that looked like a lawn mower(割草機). Mom and I emptied rubbish cans and picked up litter(亂扔的雜物) by hand. It took two to three hours to clean the lot. I'd sleep in the ear on the way home.

  I did this for two years, but the lessons I learned have lasted a lifetime. I acquired discipline and a strong work ethic (行為準則), and learned at an early age the importance of balancing life's competing interests--in my case, school, homework and job. This really helped during high school, when I worked 40 hours a week cooking burgers at a fast-food joint(店鋪) while taking a full load of college-pre courses.

  The hard work paid off. I attended the U. S. Military Academy and went on to receive graduate degrees in law and business from Harvard. Later, I jointed a big Los Angeles law firm and was elected to the California State Assembly. In these jobs and in everything else I've done, I have never forgotten those nights in the parking lot. The experience taught me that there is dignity(尊嚴) in all work and that if people are working to provide for themselves and their families, that is something we should honor.

1.From the fourth paragraph of the passage, we know that the writer's first job was _____.

[  ]

A.helping his father in the cardboard-box factory

B.working in his father's shop

C.helping his father in the parking lot

D.doing some work in the fast-food joint

2.Mr Ben's Coinffure is _____.

[  ]

A.the writer's father

B.the writer himself

C.the name of the owner of the shopping center

D.the name of his father's shop

3.The writer thought that _____.

[  ]

A.it was wrong for his parents to think that they were fortunate at that time

B.his parents' instructions to him and his brothers and sisters were valuable in his life

C.doing all kinds of work would benefit everyone during their childhood

D.it was necessary for a child to help his family

4.According to the writer's opinion, which of the following statements is true?

[  ]

A.One's childhood is valuable in his lifetime.

B.The more jobs one does, the greater success one has.

C.The harder the work is, the more interest one shows.

D.Any job that one does to support himself and his family is honorable.

5.The underlined phrase“make ends meet”means _____.

[  ]

A.to have something fairly

B.to balance one's income with one's expense

C.to end a meeting

D.to join two ends of things

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Everyone knows that exercise is important. We all need to exercise. Doctors say it is good for us. It makes your heart and body strong. Children who often exercise are more alert (靈活). This means they do better in tests and schoolwork than those who don’t exercise.

You can exercise at fitness centers. They have a lot of equipment(設備)there. The equipment will help to exercise your arms, legs and other parts of your body to make you fit. Some people buy equipment for their homes. But it is very expensive.

Exercising can be fun. Friends can exercise together at a fitness center or they can play sports together. How do you exercise?

(  )46. In the text, the writer tells us that we all need to     .

   A. drink        B. sleep       C. exercise     D. work

(  )47. Which of the following sports is not mentioned (提到) in the next?

   A. Fishing       B. Running      C. Swimming    D. Walking

(  )48. The words “fitness centers” in the next mean     .

   A. 商務中心       B. 健身中心    C. 購物中心  D. 醫療中心

(  )49. The sentence, Children who often exercise are more alert, tells us that people who often exercise can do better in     .

   A. running        B. skate        C. swim        D. studies

(  )50. Exercising can be fun, because     .

A. it makes your heart and body strong B. it makes you study better

C. people can buy equipment for their home D. friends can play sports together

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