日日人人_亚洲美女在线视频_av手机在线播放_国产大片aaa_欧美中文日韩_午夜理伦三级

Celebrity endorsements

Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,researches have discovered that this does not seem to be the case．British and Swiss researchers conducted a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people．

In a sample of 298 students,researchers presented a magazine advertisement for a digital camera that was endorsed by a fictional student claiming the camera was“hot”and his “preferred choice”．The same advertisement was shown to other students，but with a difference：The camera was endorsed by a famous person in Germany．

While the students said that both advertisements were beneficial,the one made by the student topped the celebrity one if students aimed to impress others with their purchases.More than half of the students，who admitted purchasing products that would impress others，said they were influenced by the student’s advertisement．Only 20％ said the celebrity one would affect their buying decision．

Professor Brett Martin，of the University of Bath’s School of Management，explained that the findings could be used not only in Germany,but in other countries as well．“Our research questions whether celebrities are the best ways to sell products，”said Prof Martin．“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow students．This is because many people feel a need to keep up with the Jones when they buy．”

46．Some companies think the celebrities endorsement ____________．

A．is popular with the consumers

B．can pull all the consumers into the shops

C．can affect the consumers’ purchasing

D．is as effective as an endorsement from common people

47．Which of the following ads would be more effective to common consumers, according to the experiment?

A．An ad featuring lovely pandas．            B．An ad made by David Beckham．

C．An ad made by fictional common people．D．An ad with beautiful natural scenery．

48．The underlined words“the Jones”in the last paragragh refer to“____________ ”．

A．someone called Jones                                 B．common people

C．the Jones family                                        D．celebrities

49．We can imply from the passage that ____________．

A．celebrities cheat consumers in advertisement

B．the researchers here are against celebrity endorsement

C．the student’s ads are mole reliable than those made by celebrities

D．company needn’t spend so much money on celebrity endorsement

50．We can probably read the article in____________ ．

A．a(chǎn) local newspaper                         B．a(chǎn) science report

C．a(chǎn)n academic journal                     D．a(chǎn) textbook

 

This is the front page of the Simple English Wikipedia. Wikipedias are places where people work together to write encyclopedias(百科) in different languages. We use simple English words and grammar here. The Simple English Wikipedia is for everyone! That includes children and adults who are learning English.

There are 59,298 articles on the Simple English Wikipedia. All of the pages are free to use. They have all been published under both the Creative Commons Attribution / Share-Alike Licence 3.0 and the GNU Free Documentation Licence. You can help here! You may change these pages and make the new pages. Read the help pages and other good pages to learn how to write pages here. If you need help, you may ask questions at Simple talk.

When writing articles here:

Use easy words and shorter sentences. This lets people who know little English read them.

Write good pages. The best encyclopedia pages have useful, well written information.

Use the pages to learn and teach. These pages can help people learn English. You can also use them to make a new Wikipedia to help other people.

Simple does not mean little. Writing in Simple English means that simple words are used. It does not mean readers want simple information. Articles do not have to be short to be simple; expand articles, include a lot of information, but use basic vocabulary.

Be bold! Your article does not have to be perfect, because other editors will fix it and make it better. And most importantly, do not be afraid to start and make articles better yourself.

1.          Wikipedia is a website for people to____.

A．show their special photos and perfect videos in different languages

B．have a chat with different friends who know little English

C．see the latest famous films and TV programs

D．work together to write all kinds of useful information in different languages

2.          From the second paragraph, we know that_____.

A．a(chǎn)ll of the articles on the Simple English Wikipedia are not free

B．the number of the articles on the Simple English is less than 60,000

C．You can’t make new pages.

D．you can never change the pages or articles on the website

3.          If you want to write articles for the Simple English Wikipedia, you should____.

A．learn how to write pages in a famous university first

B．use advanced English grammar and professional terms

C．use easy words and shorter sentences to describe valuable information

D．write articles only for children

4.          According to the text, we know that Simple talk is to_____.

A．offer different kinds of friends from all over the world

B．talk with the editor who can help you publish your articles

C．help you solve questions about writing pages here

D．teach you simple English

5.          From the text we can learn that____.

A．these pages can be changed to teach others who are learning English

B．your articles have to be perfect, or they will be refused

C．you can write your articles simply because readers want simple information

D．the articles you write are mainly for adults

 

Celebrity endorsements

Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.

In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (為…做廣告宣傳) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.

While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (購(gòu)買(mǎi)). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20％ said the celebrity one would affect their buying decision.

Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”

1.Some companies think the celebrities endorsement          ．

A．is popular with the consumers

B．can pull all the consumers into the shops

C．can affect the consumers’ purchasing

D．is as effective as an endorsement from common people

2.Which of the following ads would be more effective to common consumers, according to

the experiment?

An ad featuring lovely pandas.

An ad made by David Beckham.

An ad made by fictional common people.

An ad with beautiful natural scenery.

3.The underlined words “the Jones” in the last paragragh refer to“     ”．

A．someone called Jones                    B．common people

C．the Jones family                         D．celebrities

4.We can infer from the passage that       ．

A．celebrities cheat consumers in advertisement

B．the researchers here are against celebrity endorsement

C．the student’s ads are more reliable than those made by celebrities

D．companies needn’t spend so much money on celebrity endorsement

5.We can probably read the article in       ．

A．a(chǎn) local newspaper                       B．a(chǎn) science report

C．a(chǎn)n academic journal                     D．a(chǎn) textbook

 

THE 2,298-kiIometer Beijing-Guangzhou High-speed Railway 1.____ (official) opened to passengers on December 26，2012. It is the world’s longest high-speed rail route. The 2.____ (design)speed of the track is 350 km^, though speeds during the initial period of operation will be limited to about 300 km/h. The new route cuts the travel time between Beijing and Guangzhou3.almost two thirds, from 22 hours to roughly eight hours .On December 1, 2012，not long before the opening of the Beijing-Guangzhou High-speed Railway, the Harbin-Dalian High-speed Railway, 4.____ first high-speed line ever to cross land that lies frozen for almost half a year, began operations, 5.____ allows passengers to appreciate the view off the coast from Dalian in the morning, 6.____ the winter snowscape of frosty Harbin in the afternoon .At present the total 7.__ (long) of high-speed lines in China 8.___(reach)9,349 km. With four main lines 9.___ (run) east-west and four north-south, the country’s high-speed train network is the world’s largest. China plans to expand 10._ high-speed railway network to 50，000 km by 2020, to cover almost all large and medium-sized cities.

 

Celebrity endorsements
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.
In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (為…做廣告宣傳) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.
While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (購(gòu)買(mǎi)). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20％ said the celebrity one would affect their buying decision.
Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”
【小題1】Some companies think the celebrities endorsement          ．

A．is popular with the consumers

B．can pull all the consumers into the shops

C．can affect the consumers’ purchasing

D．is as effective as an endorsement from common people

【小題2】Which of the following ads would be more effective to common consumers, according to
the experiment?
An ad featuring lovely pandas.
An ad made by David Beckham.
An ad made by fictional common people.
An ad with beautiful natural scenery.
【小題3】The underlined words “the Jones” in the last paragragh refer to“     ”．

A．someone called Jones	B．common people
C．the Jones family	D．celebrities

【小題4】We can infer from the passage that       ．

A．celebrities cheat consumers in advertisement

B．the researchers here are against celebrity endorsement

C．the student’s ads are more reliable than those made by celebrities

D．companies needn’t spend so much money on celebrity endorsement

【小題5】We can probably read the article in       ．

A．a(chǎn) local newspaper	B．a(chǎn) science report
C．a(chǎn)n academic journal	D．a(chǎn) textbook