題目列表(包括答案和解析)
閱讀理解
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable prices,there by establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labor,and therefore an effective way to fight unem-ployment.It lowers the costs of many services :without advertisements your daily newspaper would cost four times as much,he price of your television license would need to be doubled,and travel by bus or tube would cost more.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven Acts of Parlia-ment govern the terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.He might fool some people for a little while through misleading advertising.He will not do so for long,for mercifully the public has the good sense not to buy the inferior article more than once.If you see an article consistently advertised,it is surest proof I know that the article does what is claimed for it,and that it represents good value.
Advertising does more for the material benefit of the community than any other force can think of.
There is one more point I fee I ought to touch on.Recently I heard a well-known television personality declaring that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice of the color of a shirt is subtlty persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
1.Which is the advantage of advertisements in the first paragraph?
[ ]
A.It can help to raise standard of living.
B.It lowers the costs of many services.
C.It is an effective way to fight unemployment.
D.All of above.
2.The writer thinks that advertising seeks to persuade is________.
[ ]
3.In the author's opinion,________.
[ ]
A.a(chǎn)dvertising costs too much money
B.a(chǎn)dvertisements can secure greater fame
C.It is worth spending money on advertising
D.a(chǎn)dvertisements never seek to persuade
4.The attitude of the author about advertising is________.
[ ]
A famous doctor once received a little child who was badly ill. Thanks to his skill and care, his young patient got well and was soon able to get up and run about again.
The child’s mother was very much obliged to the doctor, and she called on him to thank him for what he had done for her child. “Doctor,” she said, “you have saved my little son. I don’t know how to thank you enough. I feel that money alone cannot repay you, so I have made this little purse with my own hands, as a sign of my gratitude. I hope you will accept it.” The doctor stood up and said coldly, “Madam, a little present like that is very nice between friends, but a doctor needs to be paid properly for what he has done.” The lady was so surprised and hurt so much that she could not reply for a moment. Then she said quietly, “Perhaps you will tell me how much your fee is?”“Fifty pounds”, he answered.
The lady opened the little purse and took out four fifty-pound bank notes. She handed one of them to the doctor, and put the other three back into the purse. She put the purse into her handbag and, saying good bye to the doctor, went out of the room.
【小題1】The doctor refused the lady’s purse because he thought ______.
A.the purse should be given between friends |
B.the purse was too small |
C.the lady was not kind to him |
D.the lady just gave him that purse and wouldn’t give him the medical fee |
A.worried | B.interested | C.frightened | D.hurt |
A.was only 150 pounds | B.was less than 200 pounds |
C.was much more than the medical fee | D.was not enough for the medical fee |
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1. What does the word FAQs in the title of the article mean?
A.Fully accepted qualities.
B.Fantastic African qualities.
C.Face – to – face associated quotations.
D.Frequently asked questions.
2. In what way will the medicine take effect to its fullest?
A.Take pills regularly and you are sure to achieve your absolute best shape.
B.Drinking more water daily will guarantee the pills to work efficiently.
C.A healthy diet, adequate water and more exercise will contribute.
D.High-calorie food and enough water are essential to make the pills work well.
3.It can be learned from the passage that___________________. .
A.the pills are unpopular with film stars
B.auto-rebilling and auto-reshipping are reliable business practices
C.Virginia Tech University doubted whether drinking water helps lose weight
D.the one-time-only transaction service ensures customers’ confidence
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D.Many web sites providing “free trials” service are considered to be secure.
Everyone gathered around and Paddy read out loud, slowly, his tone growing sadder and sadder. The little headline said: BOXER RECEIVES LIFF SENTENCE.
Frank Cleary, aged 26, professional boxer, was today found guilty of the murder of Albert Gumming, aged 32, laborer, last July.The jury (陪審團(tuán)) reached its decision after only ten minutes, recommending the most severe punishment to the court.It was, said the Judge, a simple case.Cumming and Cleary had quarreled violently at the Harbour Hotel on July 23rd and police saw Cleary kicking at the head of the unconscious Gumming.When arrested, Cleary was drunk but clear-thinking.
Cleary was sentenced to life imprisonment with hard labour.Asked if he had anything to say, Cleary answered, "Just don't tell my mother."
" It happened over three years ago," Paddy said helplessly.No one answered him or moved, for no one knew what to do."Just don't tell my mother," said Fee numbly (麻木地)."And no one did! Oh,God' My poor, poor Frank!"
Paddy wiped the tears from his face and said."Fee, pack your things.We'll go to see him."
She half-rose before sinking back.her eyes in her small white face stared as if dead."I can't go," she said without a hint of pain, yet making everyone feel that the pain was there."It would kill him to see me.I know him so well—his pride, his ambition.Let him bear the shame alone, it's what he wants.We've got to help him keep his secret.What good will it do him to see us?"
Paddy was still weeping, not for Frank, but for the life which had gone from Fee's face, for the dying in her eyes.Frank had always brought bitterness and misfortune, always stood between Fee and himself.He was the cause of her withdrawal from his heart and the hearts of his children.Every time it looked as if there might be happiness for Fee, Frank look it away.But Paddy's love for her was as deep and impossible to wipe out as hers was for Frank.
So he said, "Well, Fee, we won't go.But we must make sure he is taken care of.How about if I write to Father Jones and ask him to look out for Frank?"
There was no excitement in the eyes, but a faint pink stole into her cheeks." Yes, Paddy, do that.Only make sure he knows not to tell Frank we found out.Perhaps it would ease Frank to think for certain that we don't know."
【小題1】Which of the following is TRUE according to the passage?
A.Frank was found guilty of murder because he was a professional boxer. |
B.The family didn't find out what happened to Frank until three years later. |
C.The jury and the judge disagreed on whether Frank had committed murder. |
D.Frank didn't want his family to find out what happened because Paddy disliked him. |
A.Frank did kill someone and deserved the punishment |
B.Frank should have told Fee what had happened |
C.what had happened to Frank was killing Fee |
D.Frank had always been a man of bad moral character |
A.Fee was so heart-broken that she could hardly stand up |
B.Fee didn't want to upset Paddy by visiting Frank |
C.Fee couldn't leave her family to go to see Frank |
D.Fee struggled between wanting to see Frank and respecting his wish |
A."Her eyes in her small white face stared as if dead." |
B."Let him bear the shame alone, it's what he wants." |
C."Every time it looked as if there might be happiness for Fee, Frank took it away." |
D."There was no excitement in the eyes, but a faint pink stole into her cheeks." |
A.Son and brother. | B.Son and husband. |
C.Brother and lover. | D.Lover and husband. |
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