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As women in the rich Asian country have become better educated, with five times as many now getting advanced degrees as in 1995, they have also become choosier and are less likely to settle for the role of gentle wife traditionally expected of Korean women．
"I heard if you are a female with master's degree, it is much harder to arrange a meeting than if you have a bachelor's degree because of an unfavorable concept 'too smart women' here," said King, a college senior in Seoul．
The age at which Korean women are getting hitched has risen by an average 4.1 years over the past 20 years to 28.9 years, according to Statistics Korea, and that has created worried mothers getting things rolling for their daughters．
"My daughter is in her early 30's, an age considered late for marriage here", said a woman who took her daughter to a match－making agency in Seoul．
"If she does not find her match this year, it will be much more difficult to marry in the coming years．So I went to the firm with her and made her join．"
At DUO, a matchmaking firm, its 26, 000 members can choose between five different membership programs with fees from 1.08 million won( 韓元)(＄971)to 8.8 million won．
To attract more customers, the site displays the average annual income of its male and female customers, as well as their professional standing．
"In a privately set-up blind date, you cannot be entirely sure of how much of personal information given to you is accurate," said DUO spokesman Yon Jun．
Critics say the industry focuses more on income and status．Some of them have coined the phrase "employage" to sum up employment and marriage．
"If your father works in the financial industry or is a high-ranking administrator, maybe you will find your match with similar backgrounds through a matchmaking firm, starting a perfect marriage on the back of parental support," said comedian Quan．
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