題目列表(包括答案和解析)
Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54 Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.
Research, market testing, talent, and money—all come together to make us want to buy a product. 55 The sales of charm went up once the ads began. TV commercials actually buy their way into our head. 56
And the ads work because so much time and attention are given to them. 57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay much attention to them. 58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.
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A．No matter how bad we think a commercial is, it works. |
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B．And this does not include the cost of paying for air time. |
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C．We, in return, buy the product. |
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D．The purpose of all the efforts made in producing TV commercials is to show how valuable the product is. |
E. Here are some rules of commercial ad making.
F. TV commercials are a good guide to buyers.
G. But evidence shows we are kidding ourselves.
請認真閱讀下列短文，并根據所讀內容在文章后表格中的空格里填入最恰當的單詞。
注意：1. 每空格1個單詞。2.所有答案寫在答題紙指定位置，否則不計分。
Searching for the truth
Collecting and writing news is like researching in history: the best information comes from those who were there at the time. So if' we want to study the history of China in the sixth century AD, we look at the writings of the people who lived then. They are called the primary sources because they tell us what it was like to live then. People at a much later date who write about the same events are called the secondary sources. For example, when we read the original writings of Jia Sixie on agriculture, we are reading a primary source; when we read about Jia Sixie in our textbook we are reading secondary source because the passage was written about him and his ideas many years after he died.
When we make news, we use primary and secondary sources. We can see this most clearly in TV programmes. As we watch the news on TV, the person presenting the programme in the studio is the secondary source( because he tells us about the news) and the reporter in Iraq or Washington is the primary source (because he is telling us about what is actually happening there). Without these reporters acting as primary sources, you would never find out what really happened in a war, earthquake, sports meeting, concert or festival. These reporters explain what is happening, so we have a clearer idea of what is going on there. They often take photographers with them who act as primary source by giving pictures of events.
In a newspaper, the position is different because these two roles are often combined. This means a reporter who investigates a story may be the same person who writes it. If this happens, the reporter is both the primary and the secondary source. But the photographer who works with him/her is still a primary source.
One of the reasons that it is important to separate primary and secondary sources is that they help us to decide what is a fact and what is an opinion. A fact is something that everybody agrees has happened. An opinion is somebody's idea of what happened. So facts and opinions are often mixed in any report, whether in a newspaper or on TV.
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Primary Source |
Primary sources are the writing of' the people who lived at (1)________time and offer an inside view of a particular event. |
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Secondary source |
Secondary sources are the writings of the people who write about the same events at a much later date with explanation and analysis (2)_________ on primary sources. |
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News on TV |
The TV (3)__________ in the studio is the secondary source while the reporter on the (4) ____________ is the primary source. |
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News in a newspaper |
A newspaper reporter can be both primary and secondary source if he collects the information and then (5) ___________ the news. But the photographer(6) _________ with the reporter is always a primary source. |
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Fact |
A fact is something that everybody agrees has happened. In other (7)____________, it is something that is (8) ___________. |
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Opinion |
An opinion is somebody's idea of what (9)___________ on. |
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Conclusion |
Primary and secondary sources are both important for (10)_______ the truth. |
假如你是李華，一位18歲的男孩，英語成績非常突出，有兩年英語家教的經驗，現在是學校“愛心俱樂部”的成員，認為志愿工作能夠使人樹立信心，培養良好的交際技能。看到下面這則招聘信息，你愿意利用這次機會，為需要幫助的兒童獻出自己的微薄之力，同時增長見識，了解社會。
請根據所給中、英文提示完成下面的英文郵件。
注意：1．110詞左右。
2．郵件開頭和結尾已為你寫出，不計入總數。
3．可適當增加細節，使行文連貫。
提示詞：tutor vt. & n. 家教 Loving Heart Club 愛心俱樂部
Dear Student Union,
I have just read the ad on the school bulletin and the moment I saw it I took an interest in becoming one of the volunteer English teachers of the five．Now I’m writing here to apply for this opportunity．
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
I’d appreciate it so much if you could possibly consider my application. I’m looking forward to your early reply and please email me at lihua@ 163.com,
Yours sincerely,
Li Hua
根據對話情景和內容，從對話后的選項中選出能填入每一空白處的最佳選項，選項中有兩項為多余選項。注意：E涂AB F涂AC G涂AD
— What seems to be the problem?
— 6
— How long have you been like this?
— Since Saturday night.
— ____ 7
— Yes, I also feel lighthearted.
— Can you think of anything you ate Saturday that might have caused it?
— All I can think of is the fish I had. It didn’t taste quite right.
— ____ 8 Now I’ll give you some medicine. Take it and you should be feeling better soon.
— ____ 9
— I also suggest that you follow a special diet.
— ____10
— You should stick to eating lighter foods.
A. What’s that?
B. That might be it.
C. Thank you, doctor.
D. Any other problems?
E. I have a running nose.
F. Have you seen a doctor?
G. I have a terrible stomachache.
Have you ever had to decide whether to go shopping or stay home and watch TV on a weekend? Now you 36 do both at the same time. Home shopping television networks have become a 37 for many people to shop without 38 having to leave their homes.
Some shoppers are 39 of department stores and supermarkets — 40
the crowds, waiting in long lines, and sometimes having slight 41 of finding anything they want to buy. They’d rather sit quietly at home in front of the TV set and 42 a friendly announcer describe a product 43 a model shows it. And they can 44 around the clock, buying something 45 by making a phone call.
Department stores and even mail-under companies are 46 to join in the success of home shopping. Large department stores are busy 47 their own TV channels to encourage TV shopping in the future. 48 can ask questions about products and place 49 , all through their TV sets.
Will shopping by television 50 take the place of shopping in stores? Some industry managers think so. 51 many people find shopping at a 52 store a great enjoyment. And for many shoppers, it is still important to 53 or try on dresses they want to buy. That’s 54 specialists say that in the future, home shopping will 55 together with store shopping but will never entirely replace it.
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