Question

David和幾位同學正在進行一項“企業家成功秘訣調查”。他們將采訪幾位企業家。A-F是他們擬定的采訪話題。閱讀下面刊登在Entrepreneur(《企業家》)雜志上5位企業家的成功感言，為每位采訪者選定最佳采訪對象。(采訪話題中有一項是多余選項)。

A. What comes first, the customer or the profit? B. How important is an entrepreneur’s ambition to his/her company’s growth? C. How does an entrepreneur make use of his/her advantages? D. Why do successful entrepreneurs seem to enjoy their work? E. What attitude should an entrepreneur have toward his/her social responsibilities? F. As an entrepreneur, how do you deal with dishonesty in doing business?

1.Sheri Poe

Ryka Inc.

Since I started this company in my kitchen seven years ago. I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times. To get the kind of success that you want, you need to dream big. That’s the starting point. Every success story begins with big dreams. You need to have big dreams for yourself, like being somebody rich, famous or fulfilled. You need to have a clear goal of what you want to achieve.

Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other dynamic.

2.Anita Roddick

The Body Shop Inc.

In America, we have a shop in Harlem where 50 percent of the profits go into the community development, and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride that shop brings to the staff and local people inspired me.

What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about real human issues like AIDS, recycling, human rights, and community service or to encourage people to speak out against anything they consider to be unjust. Knowing our products are symbols of social change is really encouraging.

3.Richard Melman

Lettuce Entertain You Enterprises

A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked me, “What’s the opposite of work?” I answered, “Lazy.” He started laughing and said, “Believe it or not, a lot of entrepreneurs say the same thing.”

The average person thinks the opposite of work is play, but to an entrepreneur, work is play. I think it all adds up to having fun. It’s fun to create, it’s fun to entertain, and it’s fun to make people happy with our service. When it stops being fun, I’ll stop doing it.

4.Frank Toskan

Make-Up Art Cosmeties (M.A.C)

One of the nicest things anyone ever said to me was, “I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.

We work from an inverted (顛倒的) pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago.

5.Kenneth Cole

Kenneth Cole Productions Inc.

You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them. You’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

 

Answer 1

【答案】

 

1.B

2.E

3.D

4.A

5.C

【解析】略