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(2013·遼寧五校協作體一聯)Willpower is a kind of quality, ________ is ________ it takes to do anything well.

Awhat; which Bwhat; what

Cwhich; which Dwhich; what

 

D

【解析】D 句意:意志力是一種品質,是做好任何事情所需要的。“________is________it takes to do anything well”為非限制性定語從句,先行詞為willpower,先行詞在定語從句中作主語,故用which引導;“________is________it takes to do anything well”這一定語從句中又含一表語從句,即“________it takes to do anything well”,該表語從句缺少賓語(takes的賓語),表示事物且語境中并無選擇含義,故用what引導。

 

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No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows(), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

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A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

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