Question

寫作(25’)

　2010年央視春晚的廣告收入創新高，節目中的植入廣告引發了熱議。最近，某網站舉行了一次題為“對今年春晚植入廣告的態度”的調查，請根據以下餅圖(pie chart)所示信息用英語寫一篇短文，并提出你自己的看法。

 

注意：    

1. 對所給提示，不要簡單翻譯，可適當增加細節，使行文連貫。

2. 詞數150左右。開頭已給出，不計入總詞數。

3. 植入廣告: product placement

The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.

Answer 1

The 2010 Spring Festival Gala has set records for TV commercial rates, which has caused heated discussions due to product placement in the programmes.

As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programmes naturally. And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself.

However, among the people surveyed, more than one third of them complain that the product placement has nothing to do with the programmes. 25% of them even feel hurt by seeing so much of it. Furthermore, the rest 10% hold the view that great harm has been done to the  image of CCTV.

From the chart we can draw a conclusion that most of the people surveyed are against product placement in the programmes. In my opinion, product placement nowadays is almost unavoidable, but it should not damage the art of the show and should take the audience’s feelings into account.   (151 words)