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Researchers claimed that waitresses who wear red get up to 26 percent extra in tips than they would wearing other colors. However, the team finds that the sexes tip very differently—with the bigger tips coming only from male customers.

No matter what color they wear, female diners will give the same kind of amounts for service every time. Yet men, whether they realize it or not, add anything between 15 and 26 percent more to a waitress in red than they would if it was the same waitress wearing a different color.

The test was simple. Take 11 waitresses in five restaurants over a six-week period and ask them to wear the same kind of T-shirt every day but change the colors. Previous research has suggested waitresses could earn more if they acted charmingly or wore more make-up than their colleagues. But this study, by the Journal of Hospitality and Tourism Research, only changed the color of the T-shirt. Every other aspect from make-up to behavior remained the same.

When wearing either black, white, green, blue or yellow T-shirts, the size of the tips from both male and female customers was almost identical. But when they wore red, the size of the tips went up by between 15 and 26 percent from male customers, yet stayed the same from female ones.

A total of 272 restaurant customers were studied by researchers Nicolas Gueguen and Celine Jacob for the international journal of the tourism industry.

Even as a T-shirt, it shows just how much the color red is thought, by men, to increase the physical and sexual attractiveness of woman, said the researchers.

The researchers wrote: As red color has no negative effect on women customers, it could be in their interest to wear clothes at work.

1.The underlined word “identical” in Para. 4 probably means____________________.

Adifferent Bsimilar Cthe same Dclose

2.According to the passage, in the research by the Journal of Hospitality and Tourism Research waitresses could earn more by _________________.

Awearing red T-shirts

Bputting on attractive make-up

Cchanging the color of T-shirts

Dbehaving themselves

3.Which of the following is right according to the passage?

ABright color can increase the physical and sexual attractiveness of women.

BWaitresses in red make no difference to female customers.

CMake-up makes no difference to man customers.

DWhether male customers tips more or not depends on service.

4.What is the main idea of the passage?

APeople tip differently if waitresses wear different make-up.

BWaitresses who wear red get more tips than they would wearing other colors.

CMale customers are more interested in the red color.

DRed color has no negative effect on female customers.

 

1.C

2.A

3.B

4.B

【解析】

試題分析:本文中講述了研究人員進行的一項調查報告,服務員所穿的衣服的顏色對顧客所給小費的數量的影響,研究發現穿紅色服裝的服務員從男性顧客那里得到的小費更多,而女性顧客幾乎沒有影響。

1.

2.

3.

4.

考點:考察研究報告類短文閱讀

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