Question

Yasuda is 95 years old. Looking for easier ways to search the Web and send email, he bought Apple’s iPad. The company has sold 3.27 million iPads since they entered the market in April. Although it’s impossible to know with certainty how many seniors (老年人) are buying them, evidence suggests that it’s a hit with seniors.

The iPad’s intuitive interface (直觀界面) makes it attractive to seniors around the world, says Takahiro Miura, a researcher at the University of Tokyou. “The iPad is a good tool for seniors because it’s very easy to use,” he says. “Unlike the PC, it doesn’t require former knowledge.”

James Cordwell, a researcher in London, says the iPad’s popularity with seniors is helping Apple reach beyond its traditional base of young customers. “The world’s population, especially in developed markets, is getting older. It’s probably a market where Apple has least entered, ” Cordwell says. Senior users are “a key source of growth for them in the future.”

Seniors make up about 22 percent of the population in Japan. They may prove that seniors are willing to accept the iPad. Besides the customer group under 30, they spend more than any other group in the country, according to a report. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and prevent him from experiencing some of the mental problems that sometimes come with getting older. “Trying new things like that is good mental exercise,” he says.

1.The underlined part “a hit” in Paragraph 1 probably means ______ .

A. a sudden attack   B. a heavy burden    C. quite popular    D. very familiar

2.Which of the following is NOT an advantage of the iPad?

A. It has intuitive interface.    

B. It is easy to operate. 

C. Beginners can use it without similar experiences.

D. People can use it as a way to do mental exercise.

3.What can we learn from the text?

A. People above thirty are Apple’s largest customer group in Japan.

B. The traditional customers of Apple’s products are usually the young.

C. Seniors will soon grow into Apple’s largest customer group.

D. Seniors in Japan are fond of buying latest hi-tech products.

4.What is the text mainly about?

A. iPad leading Apple to seniors.      

B. iPad influencing the customer group.

C. iPad’s arrival causing Japanese to think. 

D. iPad beating the traditional PC.

 

Answer 1

【答案】

 

1.C

2.D

3.B

4.A

【解析】

試題分析：本文主要講了蘋果傳統的顧客是年輕人，但是越來越多的老年人也開始喜歡用“蘋果”。

1.細節題。The iPad’s intuitive interface (直觀界面) makes it attractive to seniors around the world, says Takahiro Miura, a researcher at the University of Tokyou. “The iPad is a good tool for seniors because it’s very easy to use,” he says. “Unlike the PC, it doesn’t require former knowledge.可知“a hit”的意思是相當地受歡迎，故選C。

2. 細節題。根據Besides the customer group under 30, they spend more than any other group in the country, according to a report. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and prevent him from experiencing some of the mental problems that sometimes come with getting older. “Trying new things like that is good mental exercise,” he says.可知D選項并不是蘋果平板電腦的優點，故選D。

3.細節歸納題。根據Besides the customer group under 30, they spend more than any other group in the country, according to a report.可知蘋果傳統的顧客是年輕人，故選B。

4.概括題。整篇文章都在講“蘋果”在老年人中逐漸受到歡迎，故選A。

考點：考查新聞類短文