15．Instagram is a fast，beautiful and fun way to share your life with friends and family．Take a picture or video，choose a filter to transform its look and feel and then post to Instagram-it's that easy．You can even share to Facebook，Twitter and more．It's a new way to see the world．So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．
I always thought people's taking pictures of their food was kind of silly，but at this new pop-up restaurant in the UK，I'd probably do it too．"The Picture House"is the world's first pay-by-photo restaurant．You order，click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant Birds Eye，who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online．They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don't have to pay for，if they photo and Instagram it．
The restaurant is a part of Birds Eye's"Food for Life"campaign，a new marketing project that aims at changing the way people look at frozen food．"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special，"said marketing director Margaret Jobling．
The reaction to the Picture House has been great so far．And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year in a cafe in Germany customers pay by how much time they spend there，not by what they eat．
24．Instagram probably isD．
A．a new marketing project
B．a campaign of"Food for Life"
C．a restaurant free of charge
D．a program used to share photos
25．What's the author's attitude to this new trend？B
A．Confused
B．Interested
C．Opposed
D．Unconcerned
26．"The Picture House"encourages sharing photos of its food toC．
A．raise the price of frozen food
B．create a new social media trend
C．attract more customers
D．reward the regular customers
27．Which of the following can serve as the best title for the passage？A
A．Pay by Picture
B．The Pop-up Diner
C．No Need to Pay
D．Food for Life．
分析 文章主要介紹了許多餐廳正在利用Instagram 這個軟件來推廣自己的食物，人們可以通過把照片傳到網上來付食物的費用．
解答 24．D．推理判斷題．根據Instagram is a fast，beautiful and fun way to share your life with friends andfamily．Take a picture or video，choose a filter to transform its look and feel．and then post to Instagram-it's that easy．可知它是一個可以快速分享照片的系統(tǒng)，故選D．
25．B．態(tài)度判斷題． 根據I always thought people's taking pictures of their food was kind of silly，butat this new pop-up restaurant in the UK，I'd probably do it too可知作者雖然覺得拍食物的照片有點愚蠢，但是在英國的這種新流行的餐廳里，他也會這么做，因此可以推斷出作者也是感興趣的，故選B．
26．C．推理判斷題．根據So they realized it was a better way to advertise their new dining range．可知他們覺得這是一個很好宣傳他們新食物的方式，從而可以吸引更多的客人，故選C．
27．A．主旨判斷題．由本篇文章內容可知，主要是講述了人們可以利用Instagram 這個軟件把照片傳到網上來付食物的費用．A選項Pay by Picture 符合文章內容，故選A．
點評 本文是一個科教類閱讀理解，題目涉及多道細節(jié)理解題，做題時結合原文和題目有針對性的找出相關語句進行仔細分析，結合選項選出正確答案．推理判斷題也是要在抓住關鍵句子的基礎上合理的分析才能得出正確答案，切忌胡亂猜測，一定要做到有理有據．
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