Question

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly,“I know thathalf of what I spend on advertising is wasted, but I don’t know which half.”Now, all parts of an advertising program are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the pastsixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name ofthe product.

1.The purpose of advertising is ________.

A. to increase products sales

B. to make a product much better

C. to spend more money

D. to reduce the production

2.Which of the following can be used in place of the underlined phrase“ hand in hand”?

A. Here and there. B. Again and again.

C. As usual. D. At the same time.

3.What is meant by what managers said in the second paragraph?

A. All the money on advertising was wasted.

B. Not all the advertisements were well designed.

C. All the managers knew about advertising then.

D. Managers spent no money on advertising.

4. What does the writer think of advertising?

A. Useless B. Unnecessary.

C. Important. D. Wasteful.

Answer 1

1.A

2.D

3.B

4.C

【解析】

試題分析：本文講述廣告的重要性以及一個好廣告的構(gòu)成要素。

1. is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales.為什么廣告如此受歡迎，它是浪費錢嗎？已經(jīng)證明了重復廣告會增加銷售量故選A

2.

3. know that half of what I spend on advertising is wasted, but I don’t know which half我知道華仔廣告上的一半是被浪費了，但我不只是哪一半，可知經(jīng)理的意思是并不是所有廣告都被很好設計，故選B

4. is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales.為什么廣告如此受歡迎，它是浪費錢嗎？已經(jīng)證明了重復廣告會增加銷售量，可知作者認為廣告對于商品銷售是很重要的，故選C

考點：考查說明文閱讀