(湖北省宜昌市一中2009屆高三5月仿真模擬考試B篇)
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
55. The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
56. Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
57. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
58. Which of the following would be the best rifle for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
導學與測試系列答案
新非凡教輔沖刺100分系列答案科目：高中英語 來源： 題型：閱讀理解
(湖北省宜昌市一中2009屆高三5月仿真模擬考試D篇)
Writing being largely a self-taught occupation, texts on how to get about it —though great in number— seldom are of much use.
You try, and fail. Then try again. Until at last, if you have some gift for it, the failures become less frequent, or at any rate less apparantly.
It is this ability to cover up one’s defects that is finally regarded as accomplishment or achievement.
Along the way there are the discouragements of unkind criticism, outright rejection, troublesome insecurity and irregular inability to meet debts.
It is uncommon, therefore, to come across a book containing advice of much practical value for anyone toying(漫不經心地考慮) with the dangerous idea of staring on a writing life.
A friend recently lent me such a book, however — one I wish I’d had the luck to read years ago, and which I would recommend to any young person devoted to making a career of words. It is the autobiography (自傳) of the English novelist Anthony Trollope, first published in 1883, the year after his death.
Needing some means to support himself, Trollope at age 19 worked as a junior clerk in the British postal service. He was at his desk at 5:30 each morning to write for three hours. And he remained in the mail service 33 years, long after reputation and prosperity had come to him.
Now, what of his advice in his works?
1. For safety’s sake, arm yourself with some other skills, some other line of work to fall back on(求助). That way, failure at writing, though the disappointment may appear, will not mean ruin.
2. Do not depend too much on inspiration. Writing is a craft, which Trollope compared to the craft of shoemaking. The shoemaker who has just turned out one pair of his work sets to work immediately on the next pair.
3. Have a story to tell, but, more important than that, people with characters who will speak and move as living creatures in the reader’s mind. Without memorable characters, story alone is nothing.
4. Meet your deadlines. Life is endlessly “painful and troublesome” for writers who can’t finish their work on time.
5. Do not be carried away by praise. And, above all, do not be injured by criticism.
6. Understand the risks of writing for a living. “The career, when successful, is pleasant enough certainly; but when unsuccessful, it is of all careers the most painful.”
63. This passage mainly discusses .
A. the difficulties and risks of making a career of words
B. the uselessness of instructions contained in writing guidebooks
C. the autobiography of the 19th century English novelist Anthony Trollope
D. sound advice provided in Anthony. Trollope’s autobiography
64. From the context we can figure out that the underlined word “defect” in Paragraph 3 means .
A. advantage B. fault C. truth D. disadvantage
65. According to the author, writing .
A. is basically a self-taught occupation and no instructions on how to deal with it are of any practical use
B. is a “trial and error” process and it does not count whether you have the gift for writing or not
C. for a living is the most pleasant of all careers, full of praise and enjoyment
D. sometimes provides good hopes of winning public praise and escaping poverty
66. From the passage we may infer that the author is most probably .
A. an instructor of writing B. a writer C. an educator D. a publisher
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