閱讀快車系列答案科目：初中英語 來源：2013屆江蘇省如皋市九年級中考模擬英語卷（帶解析） 題型：閱讀理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻譯) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小題1】Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |
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科目：初中英語 來源：2013-2014學年湖北省九年級上學期期中考試英語試卷（解析版） 題型：其他題
閱讀短文,在其后空白處寫出各單詞的正確形式。單詞的第一個字母已經給出。
Fred didn’t like to use his head. He never put his heart into his studies when he was at school. So he f 1. behind his classmates and couldn't pass the exams. Before long he l 2. school and stayed at home. With his father’s help, he found a job in a factory. At first he worked in an office, but he was u 3. to do his job well. So he was sent to a workshop. He had to do some heavy work there. He was always tired when he got home and went to bed as soon as he finished s 4. .
One day, he went to have his long hair cut. He found the work clean and l 5. . He decided to be a barber, too. So he left the factory. He t 6. a barber as his teacher. Three month passed, but he didn’t learn anything and the barber lost his p 7. . The young man had to go home. His father helped him to open a barber’s in their town, but nobody would have their hair cut in his shop. His father wanted others to b 8. .Fred and decided to be the first customer.
However, the young man was so c 9. that he hurt his father’s ear. His father shook his head s 10. and said, “Have you ever done something nicely?” “Oh, Dad, I’m dreaming of it.”
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科目：初中英語 來源：2014屆江蘇盱眙縣明祖陵中學八年級下期期末考試英語卷（解析版） 題型：閱讀理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （聯系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要價）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A. To make companies pay for naming service.
B. To help people choose the best products
C. To present good images of the products.
D. To prevent good images from being copied
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names
B. Creative trade names can help companies to have a larger sale
C. The government often does business with naming companies
D. It is considered necessary for cars to be names after animals
3.What’s the best title for the passage?
A. The Business of Names
B. The Development of Names
C. The Rules of Naming Business
D. The Methods of Choosing Names
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科目：初中英語 來源：2012-2013學年江蘇省如皋市九年級中考模擬英語卷（解析版） 題型：閱讀理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻譯) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A．To make companies pay for naming service.
B．To help people choose the best products.
C．To present good images of the products.
D．To prevent good images from being copied.
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
3.What’s the best title for the passage?
A．The Importance of Right Brand Names B．The Development of Names
C．The Rules of Naming D．The Methods of Choosing Names
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科目：初中英語 來源：同步題 題型：閱讀理解
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