Question

Open today’s newspaper. What do you see? Ads(廣告)！A lot of different Ads ! Look through a   1 . More ads! Turn  2  the TV. Still more ads! Everywhere you look, someone has something to sell.

Here are some ways ads get us to buy.

Some ads use famous people.   3   are paid to sell a product(產(chǎn)品). Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are   4   .

Some ads make you think you are getting the words of an expert. They say, “ Doctor said.” A man in a white coat comes on TV. “ I use Bright and White,” he says. This man looks like a doctor. But he is an(a)  5  .

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice, such as the sun, the  6    and so on. Such an ad is about feelings rather than   7  .

Some ads make promises. But can they    8   them? No!

Some ads use our   9   of being too late. “Buy now!” they say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or    10   in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1  A. magazine	B. book	C. picture	D. window
2  A. on	B. off	C. down	D. up
3  A. Doctors	B. Stars	C. Teachers	D. Workers
4  A. making	B. selling	C. doing	D. thinking
5  A. nurse	B. doctor	C. actor	D. expert
6  A . tigers	B. rocks	C. flowers	D. people
7  A. money	B. personality	C. appearance	D. facts
8  A. believe	B. break	C. keep	D. record
9  A. hope	B. fear	C. joy	D. sadness
10  A. think	B. act	C. enjoy	D. speak

Answer 1

1A  2A  3B  4B  5C  6C  7D  8C  9B10A